ESPN is using the same advertising scheme to pitch Monday Night Football this year as they did last year. That is to say, showing various shots of people humming or scatting or making any other various noises with their mouths to mimic the MNF theme. Don't be fooled by the fact that this year it's real NFL players and media types that appear in these spots as opposed to last year's "everyman" ads. It's all the same crap:
Do you know how many dentists are humming the MNF theme while working on your mouth? Zero, that's how many. There are also no security guards sitting in their guard shack rocking out and whistling the MNF theme like a total dork. There are no dudes pushing one out in a stall, reaching for some t.p., audibly letting their affection for Monday nights be known. There's nobody in a cubicle propping his feet up, scatting and beboping the MNF theme while somehow completely overcome with impatience for that night's game between the Packers and Titans. And there are *most certainly* no actual NFL players lifting weights, running sprints, or doing whatever else they do, trying to get that last note just right.
As much as it may pain ESPN to hear this, Monday Night Football is simply not the franchise it once was. The fact that it moved from network TV to cable pretty much underscores that fact. No amount of endless marketing and hype and special 4-hour editions of SportsCenter will bring it back. Sunday Night in America has become the new MNF. That's where the big-name big-money broadcasters are. That's also where the corporate advertising dollars are. That's even where they have the ability to actually change what game they'll show based on potential playoff implication. And similarly, no amount of P!nk, despite how awful she is, will change this fact.
No, ESPN, people don't count down the days until Monday. People have never done this, and they never will. So let's just be realistic about this, ok? Has Loverboy taught you nothing?
Monday, August 27, 2007
ESPN will cram Monday Night Football down your throat and you will like it
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4 comments:
I don't even get ESPN so I won't be bothered with their useless drivel and talk about the great series they have on ABC. And I'm actually not too disappointed about it.
I haven't seen these commercials you speak of, but I'm actually glad. They sound really dumb.
i knew you wouldn't like the new commercials. i forgot about them and how they kept downplaying the sunday games and promoting the monday night game. doing that makes no sense at all.
ESPN aside, it's been a while since I've seen a guest post from you. I was just thinking this...
i cannot deny this, limeade. i actually have all 4 of my remaining posts already done, and by "done" i mean in my head although not yet typed into a computer. but i shall have that done soon.
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